Jack White reunites with fizzy drink for "Quantum Of Solace"...

"Coca Cola is using The Raconteurs and White Stripes man Jack White's James Bond theme for a new global advertising campaign. White has collaborated with Alicia Keys on the "Quantum Of Solace" song "Another Way To Die", which is an homage to the Bond movie franchise's highly-stylised pre-credit sequences [...] The song is set be used in a global Coca Cola TV advert, with Coke Zero rebranded as Zero Zero 7 to reflect Bond's 007 code name as part of the campaign. The ad is the second time Jack White has penned a song for Coca Cola." [nme.com]



via [guardian.co.uk]

Jack White's 2006 jingle for Coca-Cola...



Update:
"White's management has issued a statement distancing The White Stripes and Raconteurs man from the advert, claiming that it was not his decision to license the song for use in the promo. "Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film 'Quantum Of Solace', not for Coca Cola," read the statement. "Any other use of the song is based on decisions made by others, not by Jack White." [nme.com]

[UPDATE: WHITE STRIPES (16)]

[whitestripes.com] [myspace.com/thewhitestripes]